As a society we like to see people get slim. As a society we also like to see people get fat. As a society was also like to see people get too slim. But society doesn’t like to look at too fat. Like 500 pounds fat.
Check out every third issue of People Magazine. Right there on the cover is Mr/Ms. Before and After picture. Online you click to see the after picture when they show you the “before” in the story lead…and you don’t get the after until you wade through a weight-loss site.
Gotcha! Jane Q. Public has clicked on an “after” picture link and we’ve got her in our sights. You wanted to see an after picture? Not until you get all insecure about your own fat self via our subconsciously insinuative ad copy.
I forgot the tabloids. They are constantly taking beach pictures of a random celebrity who has begun to harvest a crop of cellulite on the back of a thigh. A whole career of “before” sveltness goes up in smoke with an “after” shot, taken through a hubble-like Canon lens from a helicopter miles away, which screams, “LOOK WHO”S FAT” on next weeks Tabloid rag.
Losing weight? We’ll put you on the cover. Gaining weight, We’ll put you on the cover and make fun of you. Who are the drivers behind this madness. Subscribers? Writers? Ad Sales People? All of the above.
Look at me. I’m doing it too. We all like transformation and redemption. I’ll spare you the close-up of my cellulite though. Inquiring minds do not get to know…see this
Filed under: motivation | Tagged: anonymous weight loss, before and after, before and after photos, before and after pictures, biggest loser., body for life, physique transformation, the biggest loser, unknowndieter, weight-loss
