As a society we like to see people get slim. As a society we also like to see people get fat. As a society was also like to see people get too slim. But society doesn’t like to look at too fat. Like 500 pounds fat.
Check out every third issue of People Magazine. Right there on the cover is Mr/Ms. Before and After picture. Online you click to see the after picture when they show you the “before” in the story lead…and you don’t get the after until you wade through a weight-loss site.
Gotcha! Jane Q. Public has clicked on an “after” picture link and we’ve got her in our sights. You wanted to see an after picture? Not until you get all insecure about your own fat self via our subconsciously insinuative ad copy.
I forgot the tabloids. They are constantly taking beach pictures of a random celebrity who has begun to harvest a crop of cellulite on the back of a thigh. A whole career of “before” sveltness goes up in smoke with an “after” shot, taken through a hubble-like Canon lens from a helicopter miles away, which screams, “LOOK WHO”S FAT” on next weeks Tabloid rag.
Losing weight? We’ll put you on the cover. Gaining weight, We’ll put you on the cover and make fun of you. Who are the drivers behind this madness. Subscribers? Writers? Ad Sales People? All of the above.
Look at me. I’m doing it too. We all like transformation and redemption. I’ll spare you the close-up of my cellulite though. Inquiring minds do not get to know…see this
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I recently had a rapid weight loss over a period of two weeks. It came in unison with my wife going back to work. Our income has almost doubled and I feel as though I am physically more in control. I don’t eat emotionally as much as I used to. Could this be a pyscho-somatic weight-gain problem? Are weight and cash flow connected in some mysterious way?
When you are a pair shape, use your hair or a big hat as a wonderful optical illusion to employ until the weight is off. And it will enhance the effect when you’ve lost the weight. You’ll really look different. Then you can shave your head.
The largest study ever on healthy eating is over and the 


Anorexia is a serious illness. We see it’s sufferers sporting rib-cage bumps and missing derrieres at the beach and say, “how can they not see how unhealthy that looks?”.
Finally, a diet that works. I’ve been on this for two weeks and I’m happy. It is non-measuring, filling, and nutritious. I can also see myself staying on it for life. It may seem boring for most people but it gives me the anchor I’ve been looking for. It also incorporates the “day off” I need.